SEO & Site Building
SEO and site-building decisions for a one-person business: what to prioritize first, what to ruthlessly delay, and how to keep your digital infrastructure lightweight, maintainable, and cost-efficient.
The focus is on transparent financial and technical trade-offs between static generators (Hugo), commercial builders (Wix, Squarespace), content strategy, and programmatic search architecture.
💰 Builder Real-Cost Ledgers
- Wix Real Cost 2026: Hidden Renewal Traps & 3-Year TCO — Why an advertised “$17/month” site escalates to over $1,000 across 3 years once apps, email, and domains kick in.
- Wix vs Squarespace: 3-Year Cost Comparison — Head-to-head financial modeling: flat renewal pricing vs bundled features for solo entrepreneurs.
- Shopify Real Cost 2026: The $39/Mo Illusion & 3-Year TCO — Why an advertised “$39/month” store escalates past $1,500/yr once 2% transaction fees, App Store add-ons, and domain costs stack up.
- Fiverr Real Cost 2026: Fees, Tipping Traps & the $5 Gig Myth — The real buyer/seller fee math (20% + 5.5% + the small-order-fee conflict) and when a one-off gig genuinely beats a recurring subscription.
- How to Hire on Fiverr Without Getting Burned (5 Vetting Rules) — The companion checklist: brief templates, the 3-question litmus test, milestone structure, and how to inspect delivered code.
🔍 Content Optimization & Search Tools
- Surfer SEO Pricing & Review 2026 — A realistic look at NLP content scoring, pricing tiers (Essential vs Scale), and the hidden impact of the optional $95/mo AI Tracker.
- Best AI Writing Tools for Content Teams — Testing writing assistants on actual research depth, formatting fidelity, and factual hallucinations.
- Cursor for Automated Code Reviews — Leveraging AI in your repository workflow to keep code clean and maintain technical SEO health.
🛠️ Explore All Tool Audits
Check my curated Tool Selection Guide for AI coding and design platforms, or browse free checklists in my Free Resources Center.
